EMPOWERING THE COMMUNITY IS THE BEST WAY TO CREATE A BETTER SOCIETY, AND CONSEQUENTLY A BETTER MEXICO.

SOCIAL STRATEGIC LINE

ALONE YOU MAY BE ABLE TO ARRIVE FASTER BUT IF YOU ARE ACCOMPANIED YOU WILL BE ABLE TO GO FURTHER.

AFRICAN PROVERB

Philanthropy

Agave hearts

This year we achieved excellent communication with Jose Cuervo employees who supported vulnerable colleagues. Our aim is to develop philanthropic deeds by raising funds and, by so doing, providing clear and well thought out alternatives for the Cuervo community.

Our first activity as a team: "Foster a child" involved 10 workers and 30 volunteers.

The Cuervo community was invited to foster a child at Christmas time, with the primary consideration being for children of the agave workers, operational team, security employees and members of the cleaning department. The team worked towards giving children a special Christmas, creating a happy environment in which to celebrate our Christmas traditions.

The golden years

We respect the elderly people in our community and, as a way of acknowledging their work and dedication we held a dance in August at our new building “La Hacienda Centenario” of Mundo Cuervo. 480 senior citizens from the Tequila area were present and we paid homage to elderly citizens so that their stories may inspire younger generations.

SUPPORT FOR THE TEQUILA COMMUNITY

One of our principal missions in the foundation is to help those with health issues.  We subsidize medicines, prosthetics, travel and clinical analysis.

STRATEGIC ALLIANCES

Project management offices

The domestic violence care unit (UAVI) this year gave preventative workshops with the aim of detecting violence at an early stage in relationships and families. We focus on the message that violence is not only physical, but also psychological, economical and sexual. It is important to ask for help and support at an early stage, in order to protect the self-respect of a person affected by domestic violence and also to prevent any future problems which can include suicide.

SERVICES
HOURS OF SERVICEACTIVITYSECTOR
961Psychological AttentionPsychology
378Legal AdviceJudicial
443Citizens AdviceSocial
107Behavioural ProcessesBehavioural Team
TOTAL HOURS OF SERVICE: 1,889

VIFAC: Family and Life Association: We would like to thank VIFAC for the commitment they have shown and support they have given to young, pregnant women and people who are at risk.

PREVENTATIVE ACTIVITIES
QUANTITYACTIVITYATTENDANTS
17Preventative workshops1,540
60 TalksPreventative talks on sexual harrassment at school and personal care. (for boys and girls at Primary School level)942 children
3Sexual education workshops in the Primary School: Fco. Javier Cuevas in Tequila, Jalisco111 children
1Information module at the health fair in the Rojeña distillery80 people
TOTAL NUMBER OF PEOPLE:2,673

The national association pro personal growth (ANSPAC). The corner stone of the family is the woman. A woman can unite and reconcile families, and with the aid of ANSPAC we are able to empower women so that they can learn self-worth and gain self-esteem. In turn, these women who are the central nucleus of a family can help young people to grow into good, responsible members of the community.

QUANTITYACTIVITYTOTAL ATTENDEESGROUP
13Subject preparation for coordinators at the offices of the Jose Cuervo Foundation (JFC)195ANSPAC Tequila
21Subject preparation for coordinators at the “Perpetuo Socorro” parish155ANSPAC Tequila
26Subject preparation for coordinators at the “Santiago Apóstol” parish282ANSPAC Tequila
1 TallerWorkshop ”Strengthening Willpower”85Psychologists from JCF
1 TallerWorkshop “in search of excellence”15UAVI Tequila
3240 “barrio” districts in Tequila565 weeklyANSPAC Tequila

ALCOHOL AND SUBSTANCE AWARENESS

A successful conference was given by celebrity Yordi Rosado for the first time in Tequila, Jalisco. With his special brand of youthful charisma and vocabulary he connected with more than 1200 young people in the Cuervo forum. The participants were fortunate enough to listen to his conference "What's Up With Your Life" or in Spanish (Que Onda Con Tu Vida), in which he spoke about the importance of taking care of yourself and self-knowledge. He talked about how, even though young people may sometimes feel misunderstood and alone, they always had a family who would support them. He spoke of the importance to stay away from things that could cause them harm or stop them from fulfilling their dreams, how self-esteem is so important for self-belief, and on how to focus on and develop a life plan that will keep them away from drugs.

ELDERLY CARE HOME

The care home: Casa Hogar Augustin Velázquez Medina, is home to more than 13 elderly people in different circumstances who are now alone but now count on the care and generous support given to them by the home. The home offers different activities such as board games, embroidery and primary and Junior High school level education classes. The home receives visitors every day from 4- 6 PM and they would be very happy to receive a visit from you.

The program "Adopt a Grandparent" or in Spanish (Apadrinar un Abuelito) is held in December. This program asks that the elderly people being sponsored write a Christmas present wish list and the sponsor then buys the desired gift.

COMPUTER LABORATORY FOR MICROSOFT OPERATING SYSTEM TRAINING

Technology in education is a powerful tool, and with it, the number of people participating in new social and economic projects will rise. This will help towards the transformation of Tequila into a successful tourist destination. This computer laboratory offers the community a variety of classes and workshops as well as giving personalized help so that people may develop their abilities and also learn a new language.