Línea estratégica Social

Social Strategic Line

To offer quality health services, ensure the physical and emotional wellbeing of the people, educate and sensitize the population about environmental matters and recover natural zones, are actions that built the sustainability of a community.

Modelo Integral Social

Our Philanthropy Committee

Corazones del Agave

“Corazones del Agave” Agave Hearts is the name of our Philanthropy Committee, which is formed by José Cuervo collaborators. This 2017, we worked together to carry out volunteer activities, fundraising, forums, workshops and conferences regarding environmental matters, gender equality, peace and justice, social inclusion and support in the light of natural disasters.

Girl watering a tree

Campaign “Cuidemos Juntos Nuestra Tierra” Lets Take Care of Our Land Together

In line with the OSD and impact in groups of interest
ODS 13: Acción por el clima ODS 15: Vida de ecosistemas terrestres
Reforestation campaign Reforestation campaign Reforestation campaign

To fight against climate change, we launched a simultaneous reforestation campaign. This initiative had the objectives to restore and protect damaged natural areas and sensitize children, youths and adults of the community about the negative impact of pollution and deforestation have on earth and their own health.

What did we do?

We called our collaborators and their families to a simultaneous reforestation in 5 different locations, where offices or distilleries of Jose Cuervo are located. We plant more than 1,000 trees of different species in accordance with the habitat of the selected area, we sensitize the volunteers about why it is so beneficial to reforest, and what other action they can carry out to stop global warming.

Achievements

  • We plant more than 1,000 trees
  • 380 volunteers participate in the simultaneous reforestation
  • More than 2,000 individuals were benefited with this campaign
# Location Reforested place
1 Tequila, Jalisco Colonia Los Colgados
2 Tequila, Jalisco Colonia El Rosario (camino al Tecnológico)
3 Guadalajara, Jalisco Colonia Balcones de Santa María (EDISA)
4 La Laja, Jalisco Predio y Cancha de Fútbol (CAMICHINES)
5 México, CDMX Parque Ecológico de la Ciudad de México

Sponsor a Child and an Elder

In line with the OSD and impact in groups of interest
ODS 03: Salud y bienestar ODS 10: Reducción de las desigualdades

The children and the elderly are two social groups that need support and care from their families and the community. However, a lot of them do not receive the necessary attention, leaving them in a vulnerable situation. Our sponsorships programs are aimed to ensure the wellbeing and equality of opportunities of children and elderly at risk.

Sponsor a Child and an Elder

What did we do?

On December, the collaborators of José Cuervo sponsored children of Tequila workers, students od the Escuela Especial CAM (Center of Multiple Health) and children from Puerta de Enmedio community and the Cancer Foundation in Mexico; they all will receive Christmas presents.

The elderly of the Nursing home “Agustín Velázquez Medina” were also sponsored by our collaborators, who gave them everything they asked for in their Christmas letters.

Achievements

Presents delivered Recipients
238 Children of workers of the Tequila area
51 Children of the Special School CAM “Centro de Atención Múltiple”
57 Children from Puerta de Enmedio community
80 Children from the Cancer Foundation in México
22 Elderly from the Nursing Home “Agustín Velázquez Medina”
448 gifts

Golden Years

In line with the OSD and impact in groups of interest
ODS 03: Salud y bienestar ODS 10: Reducción de las desigualdades

Publicly acknowledging the work and life of the elderly is another way to ensure their wellbeing, we are not only including them in the social life of the community, we are teaching the younger ones to respect and care for them.

The Golden Years

What did we do?

We celebrated the elderly of the Nursing Home “Agustín Velázquez Medina” in the premier of the Juan Beckmann Gallardo Cultural Center. This event included the José Cuervo Foundation Choir and the gala concert of the Symphony of Zapopan together with the soprano Bárbara Padilla in the Great Hall Hacienda Lázaro Gallardo.

Achievements

  • 250 attendees of the event, 22 of which were elderly of the Nursing Home.

Women’s Day Celebration

In line with the OSD and impact in groups of interest
ODS 05: Igualdad de género ODS 10: Reducción de las desigualdades

Motivated by the way the women empowerment was strengthen in 2017, we multiplied our efforts and initiatives for the women of Tequila to be listened and to provide them talks and orientations about how to keep growing personally and professionally.

Women’s Day Celebration

What did we do?

On Women’s Day, we invited Julia Pérez to give the conference “The Power of Attitude to Achieve Excellence”, in which she spoke to the attendees about empowerment and the importance of recognizing their value as women. Dina Buendía and El Internacional Viva Mexico participated

Achievements

  • 500 women attended to the events of Women’s Day.

Support to the Community of Tequila

In line with the OSD and impact in groups of interest
ODS 03: Salud y bienestar ODS 10: Reducción de las desigualdades

Social protection must be equal; therefore, every inhabitant of the community has the right to access health and sanitation services and resources that help them prevent diseases or, treat some existing illnesses.

What did we do?

During 2017, we deliver economic donations related to health matters: medicines, prosthesis, clinical analysis and operations.

Achievements

  • 67 individuals benefited from the support
  • 3 institutions received donations
  • $941,914 in health donations for vulnerable individuals
Apoyos a la comunidad, por edad y género
Apoyos a la comunidad, por área y rubro
Apoyos a la comunidad: instituciones beneficiadas

Campaign “5x1”

In line with the OSD and impact in groups of interest
ODS 11: Ciudades y comunidades sostenibles

Natural disasters are events that we cannot avoid, but we can prevent them and help those who have been affected by a one. In the aftermath of the September earthquakes, we aided victims who had lost their homes.

What did we do?

We launched the “5x1” campaign in which Jose Cuervo’s collaborators participated to contribute in the construction of houses for the victims of the earthquake. We raised money and brought a ton of products to support the communities in Axochiapan, Morelos and Jolalpan, Puebla.

Achievements

  • $ 2,157,911 destined to the constructions of houses for the affected families.
Campaña de recaudación de ayuda

Strategic alliances

Alliances with government institutions, private and civil society organizations are key to promote the sustainable development of a community. At José Cuervo Foundation we work with different organizations to execute our programs, supporting each other so we can achieve our goals.

Strategic alliances

UAVI

In line with the OSD and impact in groups of interest
ODS 16: Paz, justicia e instituciones sólidas ODS 17: Alianzas para lograr los objetivos

Domestic violence is a recurrent problem in society that threatens the integrity of victims and prevents the peaceful coexistence in the community. Together with the Domestic Violence Care Centre (UAVI), we want to put an end to aggression through effective care programs.

What did we do?

We offered preventive workshops to detect the physical, psychological, economic and sexual violence that can occur in relationships and families and we canalized the serious cases to other entities. We also provide consulting to victims and advise them to seek legal and psychological assistance in time to protect their wellbeing.

Achievements

  • 3 workshops
  • 156 canalizations to external institutions
  • 1,488 individuals served (accumulated-recurrent)
  • 372 minors served (cumulative-recurrent)
  • 462 users served
Offered Services
Service hours Activity Area
1,609 Psychological care Psychological
1,107 Legal counseling Legal
1,102 Social orientation Social Work
Total of service hours 3,818
users served Triggers Types of violence

Vifac

In line with the OSD and impact in groups of interest
ODS 03: Salud y bienestar ODS 05: Igualdad de género ODS 17: Alianzas para lograr los objetivos

Teenage pregnancies and the lack of information on sexual, reproductive and family planning services pose a risk on the overall well-being of the youth, especially women, who most often end up as single mothers. Together with Vida y Family A. C. (Vifac), we offered counseling to pregnant teenagers, so they can move on and we performed prevention campaigns.

VIFAC

What did we do?

We gave orientation to pregnant young women so that they could learn more about the services and workshops that Vifac is offering them. We launched Sex Education campaigns and Against Child Sexual Abuse in primary schools of the community and showed films related to those issues.

Our efforts were also focused on educating parents, so we invited them with their children to participate in the workshops on Sexuality and Sexual Abuse Prevention.

Achievements

Actividades preventivas
Amount Activity Attendees
6 Guidance about the services offered by Vifac 6
2 What is Vifac? Workshop 29
2 Campaign on Sex Education and Against Child Sexual Abuse in primary schools 796
3 Sexuality for parents and teenagers workshop 61
2 Participation in the event “health day” (Camichines facility and La Rojefia Facility) 213
15 “Prevention of Sexual Abuse" workshop for parents and their children 371
6 Movies “The movies at your school” 541
Total attendees 2,017

ANSPAC

In line with the OSD and impact in groups of interest
ODS 05: Igualdad de género ODS 17: Alianzas para lograr los objetivos

In order to continue promoting the empowerment of women, ensure their full involvement in society and increase their professional skills, we work together with the National Association for Personal Development (ANSPAC) giving courses, talks and workshops to women and families in the community.

ANSPAC

What did we do?

We met with ANSPAC to prepare the programs we would implement throughout the year. We developed courses regarding Values and Human Development for adults, motivation seminars, we offered talks in different places of Tequila and we attended the National ANSPAC Congress. The UAVI Liaison Office worked with us on some initiatives.

Achievements

  • We provide support for $84,000 annually.
Amount Activity Attendees Responsible
16 Preparation of subjects for the coordinators of the AN SPAC Tequila group in the Jose Cuervo Foundation offices and the churches of Perpetuo Socorro and Santo Santiago Apostol 204 ANSPAC Tequila
9 Human development and value promotion 108 ANSPAC Tequila
3 Values course for adults 420 UAVI Tequila
5 Values course in the Santo Santiago Apostol church and the Kinder garden 370 UAVI Tequila
135 Talks in several neighborhoods of Tequila 500 mensuales (recurrentes) ANSPAC Tequila
1 Mother's day festivities for cheer leaders 45 ANSPAC Tequila
1 Attendance to the ANSPAC National congress 3 Mesa Directiva ANSPAC Tequila
3 Board of Directors meetings 22 Mesa Directiva ANSPAC Tequila
1 Thanksgiving mass and closure of the cycle 2016-2017 80 ANSPAC Tequila
1 “The reconciliation” workshop 16 ANSPAC Tequila
1 “The Family facing current challenges“ workshop 14 ANSPAC Tequila
1 ANSPAC motivational mini seminar 12 ANSPAC Tequila
8 Group coordinators meetings 200 ANSPAC Tequila
1 “The joy of Christianity“ workshop 25 ANSPAC Tequila
1 “La eucaristía"workshop 17 ANSPAC Tequila
    Total attendees 2,036  

Third Violence Free Forum

In line with the OSD and impact in groups of interest
ODS 05: Igualdad de género ODS 16: Paz, justicia e instituciones sólidas

Gender violence has increased in the country and threatens the wellbeing and the life of all women, regardless of their age. This scenario also affects peace in the communities and states of Mexico. We held the Third Violence Free Forum in order to tackle this serious problem.

What did we do?

We organized two main activities: a conference entitled “Challenges of Today’s Women” given by Julia Perez and the Violence Free Walk, where participants were able to demonstrate in a peaceful way their rejection towards gender aggression.

Third Violence Free Forum

Achievements

Activity Attendees Public
Violence Free Walk 60 Tequila community
Conference “Challenges of Today's Women” by Julia Pérez 267 Tequila community
  Total 327  

Health Services for the Elderly

In line with the OSD and impact in groups of interest
ODS 03: Salud y bienestar ODS 10: Reducción de las desigualdades

When providing health services and resources to the elderly at the Agustín Velázquez Medina Nursing Home, we reinforced our commitment to the physical and emotional wellbeing of the them and their inclusion in the community.

Health Services for the Elderly

What did we do?

We delivered food and medicines to the residents of the nursing home and made sure that the facilities at the Casa Hogar were clean and maintained. We also provide a monthly support to the residents for over $30,000, or $360,000 annually.

Achievements

  • 22 benefited seniors.
  • 10 women.
  • 12 men.

Social Inclusion

In line with the OSD and impact in groups of interest
ODS 10: Reducción de las desigualdades

Incorporating people with different abilities into the social and working life of a community enhances its economic growth, reduces inequalities and guarantees equity of opportunity, aiming communities towards sustainable development. The purpose of our initiative was to make people in Tequila aware of social inclusion.

Social Inclusion

What did we do?

We invited Mr. Héctor Figueroa of the State Council for the Attention and Inclusion of Individuals with Disabilities of Jalisco (COEDIS) to give the conference “Inclusion for Individuals with Disabilities” at the CAM Special School.

Beatriz Gasca also participated in the initiative, giving the lecture “Let it be. A path to Inclusion”.

Achievements

  • 25 individuals attended the conference “The inclusion for Individuals with Disabilities”
  • 139 attended the conference “Let it be. A path to Inclusion”.

Social Strategic Line Indicators

9,708 individuals were benefited from our programs and initiatives.

Program Group of interest Impact
Total 9,708 individuals
Reforestation campaign "Let's take care of our land together" Collaborators and communities 2.000 benefited individuals
Sponsor a Child and a Elder Kids, elderly and workers 448 children and elderly
Golden Years/Premier of the Cultural Center Elderly and guests 250 attendees
Emerging supports Communities, City Hall, OSC Institutions 67 benefited individuals
Third Violence Free Forum Women 327 attendees
Elderly Nursing Home “Agustin Velazquez Medina A,C." Elderly 22 elderly
Liaison offices Women, parents, children and community 5000 benefited individuals
Beatriz Gasca conference “Let it be. A path to Inclusion” Individuals with disabilities and community 139 attendees
Hector Figueroa conference "The inclusion for Individual with disabilities" Individuals and community 25 attendees
Alberto Gutierrez conference “The biggest secrets of successful people” Collaborators, youths, teenagers and micro entrepreneurs of Tequila 1.430 attendees
Results: «Violence Free Forum»
Results: «Let's take care of our land together»
Results: Elderly Nursing Home
Results: Conferencia “The biggest secrets of successful people”