OVER THE NEXT FEW YEARS TEQUILA WILL BECOME THE MOST SIGNIFICANT CULTURAL CENTER IN MEXICO.

CULTURAL STRATEGY

WITH MUSIC COMES STRENGTH FOR OUR COMMUNITY.

DORIS LEGORRETA DE BECKMANN

The 2016 Tequila music festival and music academy offered classes given by prestigious international musicians from Russia, United Kingdom, USA, Canada, Puerto Rico and Mexico. It was attended by more than 130 people and was enriching for each participant. In addition, musicians from the prestigious Covent Garden Royal Opera House of the United Kingdom were in attendance to give masterclasses to our musicians and students.

This project took place thanks to the strategic alliance between the music school from the University of Colima and The National Music Conservatory, in Spanish (Instituto de Bellas Artes – INBA) that this year celebrates its 150th anniversary.

TEQUILA MUSIC SCHOOL (Tequila Music Festival and Music Academy)

It was a great achievement to inaugurate the project: “Introduction to Art”. The music school and the foundation choir have worked side by side with more than 120 valley region students who study musical theory, piano, violin or guitar.

GENERAL INFORMATION
No.WORKSHOPHOURS PER WEEK
1African percussion4
2An introduction to music6
3Symphony orchestra8
4Elementary guitar4
5Advanced guitar4
6Mariachi8
7Cello4
8Beginners violin4
9Beginners guitar4
10Advanced violin and viola4
11Guitar group4
12Childrens’ choir8
13Elementary violin4

SUPPORT LINES

Communication

We offer communication programs that give opportunities for the community to acquire techniques for personal development, economic growth and education. The aim is to achieve a significant impact and transmit the values, objectives and vision of the José Cuervo Foundation.

ISO 9001 2015 CERTIFICATION

Managing the Continuous Improvement System

After a year of intense work by the foundation team we achieved the ISO 9001 2015 certification, making us one of few ISO certified civil associations in the nation. We achieved this through our human aid work, focusing on continual improvement in our programs and social projects.

JOSE CUERVO AWARDED SPECIAL RECOGNITION FOR ITS COMMITMENT TO A BETTER SOCIETY

For the tenth year running, Jose Cuevo received one of the most important recognitions in the field of cooperative social responsibility in Latin America, awarded by the CEMEFI: Mexican Center of Philanthropy. We were rewarded with this distinction because we presented documented evidence of the execution of our business plans and ethical, environmentally friendly practices. Working side-by-side with suppliers, collaborators, government, investors and consumers, and with a permanent dialogue between the Jose Cuervo foundation and the communities where we are present, we continue to strengthen our local sustainable growth.

AWARDED SPECIAL RECOGNITION FOR SOCIALLY RESPONSIBLE BUSINESS PRACTICES 2016

The Jose Cuervo Foundation was awarded special recognition for best socially responsible business practices by the Mexican Center of Philanthropy (CEMEFI) in 2016. This award was given at the event: “XVII Seminario Internacional de Mejores Prácticas”, co-organized by the foundation: “Fundación del Empresariado Yucateco” (FEYAC) in Cancun, Quintana Roo, México in October 2016.

The projects of professional application (PAP) involve citizens, university graduates and under graduates and people from the private sector and government.

They are socioprofessional projects that offer an innovative solution to sociotechical problems. These projects are put in place with the help of university graduates and professors and they are evaluated and accredited by their peers at other universities.

VISION 2040

SPECIAL RECOGNITION AWARDED TO DON JUAN BECKMANN VIDAL

On the 14th October 2016 the Tourism Secretary awarded special recognition to Don Juan Beckman Vidal, President of the Jose Cuervo Company and President of the “magic town” committee in Tequila, for his outstanding work in strengthening Tequila’s “magic town” status as a “smart city” tourist destination.

With this in mind, Tequila is being converted into a “smart city” destination. This achievement is due to the development and accomplishment of a long series of initiatives dating back to 2003, the year of its nomination as a town with “magic town” status by the Secretary of Tourism (SECTUR). In 2010 the first plan of urban development was established with a projection to 2040. In this plan the model for a compact city is outlined and a georeferenced geographical information system was conceptualized. 

The initiative for a “smart” Tequila is in accordance with the Tequila Committee for Integrated Development (CODIT). Programs, that have been successfully tried in different parts of the world and which follow a proven model have been put into place. The focus is on planning and the implementation of actions with a view to the long term. CODIT in Spanish: (Consejo de Desarrollo Integral de Tequila A.C)

Tequila the first “smart town” with “magic town” status in Mexico.

For different reasons Tequila, as a “smart town” with “magical status”, can be considered a pioneer case and a benchmark in Mexico, the principal reason being the implementation of a prevention model for the community. Topics include: i) Sustainability ii) Economic Development, iii) Education and Culture; iv) Public Safety v) Health; vi) Transport; vii) Urban Planning; viii) Social Services; and ix) City Council administration.

The second reason is due to the maturity in implementing plans and models that Tequila has developed since achieving “magic town” status in 2003. In 2016 Tequila started implementing programs for connectivity, big data, traceability, mobility, control and planning, processes that are in accordance with the decision to become a “smart town” with “magic town” status in 2020 and a “smart city” in 2030.

This was a result of, among other things, the work done by the JB Cuervo Group. The JB Cuervo Group held a congress with IBM and TELMEX to analyze a projection of Tequila in the year 2040 with a roadmap from 2020 through 2030 and 2040. The principal objectives were prioritized in this roadmap as well as identifying the necessary participation of different sectors such as public, private and social.

Furthermore, we follow the three main pillars set out by the Inter-American Development Bank (IDB) for their initiative “Emerging and Sustainable Cities” which are: Environmental and climate change sustainability, urban sustainability, and fiscal sustainability and governance.