In Cuervo we will reach the limits of our leader’s vision.
1758 Don José Antonio de Cuervo
1758 Don José Prudencio de Cuervo
1758 Don José María Guadalupe de Cuervo
1805 Doña María Magdalena de Cuervo
1850 Don Vicente Albino Rojas
1850 Don Jesús Flores
1898 Doña Ana González Rubio
1900 Don José Cuervo Labastida
1934 Doña Guadalupe Gallardo González Rubio
1964 Doña Virginia Gallardo González Rubio
1964 Don Juan Beckmann Gallardo
A message from
Mrs. Doris Legorreta de Beckmann
President of the Jose Cuervo Foundation
My best wishes for 2018, I hope for great health and peace for everyone.
I want to share with you this great joy: this year, the José Cuervo Foundation is turning 20 years old, two decades of commitment and love for Tequila. We have achieved to work under a comprehensive communitarian model based on family, kids, young people and women, those that because of several circumstance and factors are most vulnerable in the community.
Since 1998, the commitment has been to raise the quality of life of the community through several programs. I thank everyone that has contributed something for the development of Tequila, I also thank the volunteers and all the specialized organizations and institutions that have become our allies. I thank you for your trust.
Tequila has everything it needs to be a national model: cultural wealth, traditions, and most of all its people. My family and myself love this land. I has the chance to live as a newlywed in this beautiful city which I consider my home. I wish to keep working for the benefit of the families, education and culture which are the base for a better future.
Let us join efforts; and count on José Cuervo Foundation to keep building a better Mexico.
Mrs. Doris Legorreta de Beckmann
Fundación Jose Cuervo
For 20 years, José Cuervo Foundation has been identified for its constant work in favor of vulnerable groups, the economic growth of Tequila and the commitment it has with several groups of interest: directors and academic representatives, local producers, public and private organizations and the people of the community.
Our Promise to Tequila
The community of Tequila, Jalisco is a synonym of opportunities, progress and modernity thanks to its touristic beauty and its role as a production and distribution center of goods and services in the Valles Region.
This Land full of wealth, has given a lot to José Cuervo, and as part of our Social Responsibility (SR), it is our promise to help it reach its highest potential by means of programs and initiatives linking the community, and over time, help Tequila become a sustainable development example in Jalisco and México.
A philantrophy story
Click on the image for a detailed timeline
Our commitment with sustainability
Nowadays, at a global scale we are probably facing the biggest challenge of all: achieve sustainability. Knowing this is the reality, the United Nations (UN), on September 25, 2015, issued the Objectives of Sustainable Development, a set of global goals to eradicate poverty, protect the planet and ensure the prosperity for all as part of a new agenda for sustainable development.
In order to achieve such goals, everyone must do their part: governments, the private sector and society. It is a big global challenge and José Cuervo Foundation has embrace it as its own.
Based on the Urban Development Plan of the Population Center prepared by the Tequila City Hall, for the past three years we have designed and implemented a Sustainable Communitarian Development Model, that allow us to contribute to the OSD and enhance the growth of Tequila, rising the quality of life of its population where our operations are located and therefore our groups of interest.
With this vision, all our programs and activities are in line with the OSD of the UN.
Education Strategic Line
Meeting with directors
First Math Congress
0 Alcohol for minors. Consumption Responsibility
Campaign “You are what you post"
Sex Education Campaign
Local Development And Training Strategic Line
Professional Application Projects in Tequila
The Flavors of Tequila, a gastronomic guide
Rescue of the gastronomic patrimony of Tequila
“De Fogones a Metates” cooks and producers gathering
Technological Training Classroom
Social Strategic Line
Campaign “Lets Take Care of Our Land Together"
Sponsor a Child and an Elder
Women’s Day Celebration
Support to the Community of Tequila
Third Violence Free Forum
Health Services for the Elderly
Culture Strategic Line
Juan Beckmann Gallardo Cultural Center
How do we do it?
Our model us formed by 4 Strategic Lines: Education, Local Development and Training, Social and Culture.
In the same way, we bring transparency to our processes and management, acting always in line with ethics and efficacy so the population of Tequila can see in Jose Cuervo Foundation a trustworthy organization where growth opportunities and welfare for everyone exist.
General results 2017
Comparison of benefited individuals during the period of 2016-2017
Benefited individuals in 2016
Benefited individuals in 2017
Local Development and Training
2017 had an increment of 28% of benefited individuals: a total of 73% of impact in the Tequila population.
Our vision 2018
During the twentieth anniversary of the José Cuervo Foundation, we would like to pay tribute to the Beckmann Family, to the men and women who have left a great legacy of work. One of the objectives of 2018 is to take the Beckmann Foundation’s name as a banner to continue its great work for the benefit of the less serviced population.
To achieve this, we will continue to promote the education of children and young people, giving them the opportunity to have a better life project, keeping them away from risky situations such as alcohol, drugs and violence. Through scholarships, worthy quality schools and the approach to culture. We also want to continue to promote the children’s innate talent in music and arts, thus, we will offer exhibitions with guest artists and workshops at the Juan Beckmann Cultural Center.
In addition, we will work for a better health care, join forces with other associations to achieve disease prevention and change the eating habits of our population. The Beckmann Foundation will continue with the same commitment with which it started: to create programs for the benefit of the inhabitants of Tequila and continue returning to the land what the land has given Jose Cuervo.
Don Juan Beckmann Vidal
“Business Merit” Award
When I arrived at Tequila, only agave, corn, fruit, tequila of course, and other things were produced. Today, it is a large town that has more than 40 thousand inhabitants who are on average 22 years old and it is visited by more than 300 thousand tourists a year.
“Easy thing to say, but behind all these, there is a constant effort and a vision of growth.”